Tag Archives: packaging

Ode to Packaging.

riotous repetition @ harvey nicks.

The acerbic contrast of pungent, bold colour and minimalist shape, form, cut or line. I love aesthetics in Europe (as compared to the US). The food halls of M&S, Harvey Nichols, Selfridges are a perfectly legitimate kind of art space from my perspective.

recycled chic & an installation of sachets.

edible simplicity a la grade school text.

The first time I saw ( or rather smelt ) the Hummingbird Bakery on Portobello Road in 2007, my intoxicated olfactories were only further rewarded by the delectable sight of chocolate brown and pink decor. Somehow, knowing that gooey, chunky, circular sponges of richness lined the counter in similar repetitive patterns of pretty pastel and deepest chocolate, the whole experience seemed more edible.

The same way a the smell and sight of a box of crayons makes you want to eat them.

Sans-serif and rounded rectangles punctuate the vastness of dark stretches of wall at the Tate Modern. The industrial, warehouse feel of this remarkable space tempers the sheer richness of and alacrity of colour.

i love the electrified isolation emanating from this neon-styrofoam phenomenon.

also offered in shocking pink and deep purple.

Finally in SOHO, this simple slab of blue set inside a regular building facade called out to me. (This is of course besides the urge I felt to go inside offer my soul in exchange for work).


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